Twitter is a major resource since it encourages organic responses and more thoughts to be put into words, than any other social media. So, if you are looking for a new marketing tool, Twitter could be highly beneficial for you.
One of the reasons why Twitter makes for a great advertising tool is because the platform has several different opinions in one place. It is also a very fast-paced platform that requires a lot of engagement. Here are some of the benefits of Twitter advertising management, along with some tips on how to get started.
While we know that every form of social media puts in a lot of effort to keep up with the trends these days, Twitter is the one that started it all. A lot of features of social media today, like hashtags, originated on Twitter. Twitter also happens to have a trending list that is very easy to access among all other platforms. This can benefit your organisation in many ways.
- You can discover what’s trending and what’s not and shift your focus accordingly
- You can identify negative trends and know what you need to avoid
- You can find out the trends being followed by your competitors and develop a response
This is only the beginning, since having easy access to trends can give you the power to take control of the message you put out to your target audience. Twitter is the best platform to gain that access.
Twitter is a platform that was designed for better engagement. No other platform has this level of engagement. The topics discussed can vary from political debates to food recommendations. Almost everything on Twitter is happening in real-time. The more engagement there is on the platform, the more likely it is for your potential audience to engage with your advertising.
This is especially true for brands that want their users to interact with them organically. It allows for instant feedback and allows you to find out what works and what doesn’t. The result of this is that you get to improve your strategy and get more engagement in real-time, instead of waiting months for analysis and reworking.
Monumental Message Reach
Twitter has around 325 Million monthly active users. This means that there is a huge pool of engagement opportunities waiting for you, should you decide to opt for Twitter management services. While this might seem like a small number compared to Facebook’s 2.32 Billion users, Facebook also has slower engagement and a huge amount of competing content. When you are trying to reach your target audience and get the message out there, a smaller user pool with better rates of engagement might be better for your advertising needs in the long run.
Display Your Personality
The most effective way to advertise your business on social media is to give your audience or followers something to rally around. This means that a brand’s posts and campaigns often display a lot of personalities. With the help of effective posting strategies and unique content, brands that seem otherwise boring can gather a large number of followers. Posting relatable content can give the audience a feel of the brand. Twitter is a very good platform for this since there is a higher rate of engagement along with limited characters. This makes it perfect for quick responses and instant communication with customers and other followers.
To develop a personalised campaign like this, it is important to plan out the personality you want to display before you start. The companies with the largest number of followers on social media have spent a lot of time and energy on developing their brand personalities. If brands try to jump into trends without a strategy or plan in place they can look very unorganised and disjointed.
How To Get Started on Twitter
Now that you know about the benefits of Twitter advertising services, you may want to learn how to get started.
The first step would be to explore the options you have when it comes to paid advertising on the platform. The ad rates on Twitter are reasonable and allow a lot of ease in managing your campaign exactly how you want to. Twitter gives you access to paid promotions, more followers and click-throughs to websites or to install apps. The platform also does not have a minimum budget, so you would not have to make a huge commitment when you are just getting started.
Additionally, you can also create accounts for the brands you are trying to promote and engage on Twitter for organic marketing. For this, it is best to have a social media services provider, since that would allow you to take full advantage of Twitter’s fast-paced engagement. A combination of paid ads with a good thought out plan of engagement for organic interaction will give your brand a good point to start for building brand awareness and using all of what Twitter has to offer.